To be the most progressive Islamic financial institution in the world.
To instill simplicity and convenience in all our offerings through a personal and engaging experience aligned to global sustainable practices for a better future.
I - Inclusive – Accessible to all, and most importantly, without bias.
C - Collaborative – Connected together as a team to deliver banking with ease.
A - Agile - Deliver faster solutions and provide happy experiences.
R - Responsible - Fair, transparent and accountable in making responsible decisions.
E - Engaged - Passionate and committed to deliver fulfilling journeys.
